PROTECT YO HEART.... THE ORIGIN

Protect Yo Heart came from noticing a lack of love in the world — especially self-love.

Nearly twenty years ago, I could feel people moving faster, giving more of themselves away, and losing connection with their inner voice. Around that same time, I was entering what I now recognize as my second awakening. I felt called to create something that could quietly reconnect people to the part of themselves they often forget.

I didn’t want a slogan.
I wanted something true.

I spent days in meditation, sitting with the question of what message could speak without explaining itself. Then one day, the phrase came through:

Protect Yo Heart.

The moment I felt it, I knew. My heart recognized it before my mind did. That was the phrase I had been waiting for.

Months later, a follower encouraged me to look into Proverbs 4:23:
“Guard your heart, for everything you do flows from it.”

It didn’t feel like coincidence. It felt like alignment.

Protect Yo Heart wasn’t created to sell anything.
It was created to remind people to care for themselves — right where life happens.

And it’s been moving ever since..

THE MOVEMENT

Protect Yo Heart is a reminder placed in public space.

It shows up on sidewalks, walls, and unexpected places — not to tell people what to do, but to invite a pause. A moment to check in. A moment to remember yourself.

There’s no instruction manual.
No face attached to it.
No explanation needed.

People meet the message where they are — and take what they need.

THE PURPOSE

This movement exists because the world doesn’t always encourage us to slow down, feel, or protect our inner space.

Protect Yo Heart exists to:

Encourage self-awareness and self-love
Normalize boundaries and emotional care
Create quiet moments of reflection in loud environments
Remind people that their heart deserves protection too

It’s not about fear.
It’s about care.

THE WORK WE’VE DONE

Over the years, Protect Yo Heart has appeared in cities across the country, including New York City, Miami, Los Angeles, Atlanta, Washington DC, Philadelphia, and beyond.

Without ads.
Without announcements.
Without asking for attention.

The message spread because people felt it.

What started on the streets became a shared language — photographed, reposted, talked about, and carried forward by the community. Today, the movement has reached tens of millions of people worldwide through organic sharing alone.